Vivian Rosenthal, Tronic Studios

Will Corwin talks with Vivian Rosenthal, co-founder of the multimedia art and design studio Tronic with Jesse Seppi. Vivian discusses the founding of the studio, which
occurred one fateful night in the basement of Avery Hall at Columbia,
and the growth of the company. Among the most exciting groups out there, Tronic utilizes the various and wide artistic talents of its core members to explore new methods of approaching the various projects it takes on. The firm is currently working on a
large-scale interactive installation in the lobby of the
Hewlett-Packard corporate office in Palo Alto, California (31 minutes).